India TWS Market shipped 20.3 million units in 2021; records 74.7% YoY growth: IDC

According to a new report from the International Data Corporation (IDC), the Indian market for truly wireless earbuds recorded a healthy growth of 74.4% YoY in 2021 after shipping 20.3 million units. The top 5 manufacturers were boAt, realme, Noise, pTron and Samsung.

Among the many brands present in the market, Indian-based companies captured nearly 65% of the market share in 2021. boAT alone had two-fifth of the shipments during the year, with a market share of 39.3% and recording a growth of 187.9% YoY. In 2nd place and 3rd place was realme and Noise respectively. realme had a growth of only 2.8% YoY while Noise had the highest growth of 194.7% YoY.

pTron came in 4th place with 6.0% share and 36.8% YoY growth, and Samsung secured 5th place with 23.0% YoY decline with a 4.7% market share.

Commenting on the market, Ekta Mittal, Market Analyst, Client Devices, IDC India said:

Affordability, availability, and appealing aesthetics are the key drivers for the TWS market as a must have complementary device for a smartphone. With increased awareness, consumers will continue to migrate from wired to wireless devices and upgrade to devices with better sound experience, longer battery and comfort.


Source link

Search My Merch
Shopping cart